“Lois Geller’s latest book will be great –– not just for the experienced ‘pros’ but ‘new to the business’ sales agents as well. It isn’t rocket science but you must follow a plan and a model of proven success to grow your business to the next level.”

Karen Duncan,
Zeckendorf Marketing

“The more information, the better. You just can’t stay with the same old, same old. The world has moved on and you can move with it . . . or not.”

Steven James, Senior Executive VP & Director of Sales, Eastside,
Prudential Douglas Elliman

“77%+ of buyers search for their new homes online. Real estate agents have to know how to use this new medium!”

Bob Mori, TeamMori
Real Estate,
ReMax

“A complete reference for the real estate professional. Use this book to understand the business and to learn to play the game outside the box.”

Roslyn Ceresne,
The Keyes Company

“The guide for getting the most media and internet exposure and focusing your direct mail.”

Denise Rubin,
Coldwell Banker

“Lois Geller is the consummate direct marketer. A real veteran in knowing what direct marketing techniques to employ to increase sales . . . in virtually any industry she touches. She’s amazing!”

Marla Altberg, President,
Ventura Associates

“Lois Geller’s direct marketing genius has been winning customers (and awards) for me for years . . . Now she has a true winner herself. Lois’ book is destined to be a real estate bestseller for a long time.”

Anne McCall Wilson, General Manager, Fairmont Spas Inc.

“A must read for real estate brokers who want to be informed, educated, and entertained.”

Andrea Nierenberg, President,
The Nierenberg Group

Dear Real Estate Pro,

As you may have guessed by now, I’ve just written a new book, my fourth. This one is my favorite and I planned it for years.

The book is titled SOLD! Direct Marketing for the Real Estate Pro. You’re the target audience and I’m emailing you today because YOU MUST READ THIS BOOK!

WHY? Just one reason: it will help you sell a lot more properties before you retire, rich, fat and happy.

Real estate people who make the mistake of not reading SOLD! will be stuck forever in the old way of doing things and that is a bad business model.

SOLD! is about using the PROVEN PROFITABLE TECHNIQUES of Direct Marketing to develop and grow relationships with people … with hundreds, even thousands of people, each of whom will buy and sell two, three, four or more homes in their lifetimes.

And they will use your services for all that buying and selling because they will know who you are, trust you, rely on you and turn to you first. How you get to that point is what this book is all about.

There are 12 chapters in SOLD! plus an enthusiastic Foreword by Don Peppers and Martha Rogers, along with a Glossary and a detailed Resource Directory. You can read a sample chapter here.

Then buy the book. It costs just $17.59 (standard shipping) when you order direct from Amazon.com. You need this book. Here’s what you’ll learn:

• People, not Prospects
• Why Direct Marketing will Build your Business
• The Big real Estate Offer & the Little DM Offer
• Identifying Prime Sellers and Buyers?
• Your Real Estate Website
• The Gold in your Database
• DM Creative: the Right Words & Visuals
• Direct Marketing Advertising
• Planning
• DM Math (figuring out how much to spend)
• The Successful real estate marketer
• New Creative Approaches

This book WILL MAKE YOUR BUSINESS MORE PROFITABLE! If you sell 8 properties a year now, you will soon be selling 10, then 12. If you run a real estate organization and your brokers sell 25 properties a month, they will soon be selling 30!

Don’t wait another minute. Click here to read the chapter about the Successful Real Estate Marketer. You have nothing to lose and oh so much to gain.

Let me know what you think and I’d love to hear about your success stories as you become a whirlwind direct marketer, dominator of neighborhoods, friend and ally of the great American homeowner.

Warm regards,

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Lois K. Geller is founder and president of Mason & Geller Direct, a full-service direct response agency. She also has extensive executive experience at other agencies and as a client of agencies. Lois is the author of Response! The Complete Guide to Profitable Direct Marketing, Direct Marketing Techniques, and Customers For Keeps. She is a frequent radio and television panelist. Her “Direct Marketing Diva” column is featured in Fortune On-Line and her “Creative Corner” column appears in Target magazine .
She is an adjunct professor at New York University. Lois has won the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing and many RSVP Awards in Canada. Lois Geller lives and works in South Florida.