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Mason & Geller Direct Marketing • 1400 Marina Drive • Hollywood, FL • 33019 • 646-723-3230 Copyright 2005 Mason & Geller Direct Marketing, LLC., All rights reserved | |
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Lois Geller
Speaking Engagements
About Us
Mason & Geller is a full service direct response agency providing our clients with strategic direct marketing programs and execution.Our primary focus is on response rates and profitable results.
Conceptualizing and producing direct marketing programs for a wide range of companies including collectibles, insurance, associations, resorts and retail. M&G is known for creating unique brand personalities that sell and form the basis of long lasting customer relationships. See some of our work.
Articles, white papers, columns and musings by our own pundits
The Reading Room
To Be Really Creative, You Need to Know Mail Order Math
Often when new clients come to our agency, they'll start by discussing creative possibilities: "What do you think the ads should look like?" "What do you recommend for direct mail pieces that really jump out and excite prospects?" "Should we test a direct response commercial?" More...
Complete the Sales Process
A great direct mail letter can do wonders for your campaign. Last month, I discussed the prep work required to write a direct mail letter that generates response. This month my Creative Director Mike McCormick and I will examine the writing, editing and approval processes. More...
April 8, 2008
Luxury Portfolio Real Estate Conference Keynote
Boca Raton Hotel
Boca Raton, FL
May 14, 2008
Direct Marketing Idea Exchange, Yale Club
NYC
May 15, 2008
Direct Marketing Summit
Keynote: Breakthrough
Creative
Ft. Lauderdale, FL
July 9, 2008
Merit Direct
Coop Conference
Renaissance Hotel
White Plains, NY
Reprinted From Fortune Small Business
The Right Move
I feared leaving Madison Avenue, but relocating my agency improved its profits—and my life.
I always believed that my direct-marketing agency needed to have a lavish office in the heart of New York City’s advertising district to attract big corporate clients. More...